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Unseen Remembrances

© David Moorhead — April 2008

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Witnessing other people’s “Surprise!” moments focuses on Earthlings’ nature to gawk. Deeper still, unseen remembrances are those beautiful sounds occurring subliminally when we see a harp in a shop window. I remember lovely young women wearing tee shirts while the unseen remembrances are the word zoo printed on blue shirts. Don’t you remember images of gorgeous, naturally grown red tomatoes you saw in the local market? Are you persuaded to remember their scent and tasty juices, too?

Those who work in advertising are masters with persuasion, as well as estimating how long we’ll remember certain slogans and logos, which are subtly woven everywhere, all the time, into our daily lives. More than we would imagine, we register much unconsciously, because when we walk into a supermarket, we tend to sense familiarity for products we assume we’ve never heard of. Advertising is brilliantly calculated—we all fall for it!

We easily imagine ourselves having done
what we’re observing others doing.

During this video, I gawked flabbergasted, feeling tingles up and down my arms, nearly falling out of my chair as I watched the tables turn on the advertising experts. Masterful creative artists in advertising are just as susceptible as all other Earthlings to “Surprise!” They too gawk at unseen remembrances, those superbly detailed subliminal persuasions.

Two highly imaginative members of MBA, a London advertising agency, part of Omnicom Group Inc., were collected and delivered to a secret location for an unusual artistic proposal. ¹ Duration 6:48

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¹ While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world’s leading conglomerate for corporate media services, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. Refer Yahoo! Finance.

Our constant curiosity is key
to watching what’s being created.
~ David Moorhead